Project Overview.
Delaware Brick has been a cornerstone of the building materials industry in the Mid-Atlantic region for decades. Headquartered in Wilmington, Delaware, with additional locations in Dover and Chestertown, MD, they supply top-tier masonry, hardscaping, and construction tools to both commercial contractors and residential homeowners.
Despite their strong reputation, their digital presence lagged behind their physical footprint. They needed a comprehensive brand refresh and a responsive website redesign that would reflect their authority in the construction supply market. Oldham Design was tasked with modernizing their visual identity while preserving the heritage of a trusted local business.
The Challenge: Modernizing a Traditional Construction Brand.
In the competitive construction industry, trust is the most valuable currency. Delaware Brick’s previous branding did not fully communicate their expansive inventory, ranging from commercial architectural blocks to residential patio pavers readily available for contractors and homeowners alike. The primary challenges were:
- Outdated Visual Identity: The legacy logo struggled to stand out in modern digital formats and lacked a cohesive color palette.
- Poor User Experience (UX): The old website was difficult to navigate on mobile devices, frustrating contractors who needed quick access to product specs on job sites.
- Lack of Digital Tools: There was no easy way for customers to estimate costs, leading to unnecessary support calls for basic inquiries.
The Solution: Strategic Branding & Custom Web Development.
Strategic Logo Design & Visual Identity.
We approached the logo design with a focus on strength and reliability. The new mark features clean, geometric blocks paired with a modern serif typeface, symbolizing stability and craftsmanship. We established a standardized corporate color palette and typography system to ensure brand consistency across all touchpoints, from business cards to signage.
Custom WordPress Website Design.
We designed a high-performance WordPress website tailored to the needs of architects, builders, and homeowners. Key features included:
- Mobile-First Responsive Design: Ensuring the site loads instantly and looks perfect on smartphones and tablets, catering to contractors working in the field.
- Intuitive Product Navigation: A structured catalog system that separates masonry supplies, hardscaping products, and tools, improving on-page SEO and user flow.
- Custom Estimating Calculator: We developed a bespoke material calculator that allows users to input project dimensions and instantly determine the quantity of brick or stone needed. This high-utility tool drives repeat traffic and positions Delaware Brick as a helpful resource.
Custom Hardscaping Product Estimating Calculator.
Tailored to Delaware Brick’s product line, this tool allows contractors and clients to quickly calculate material quantities, providing instant, accurate estimates for projects of any size.
The Result: A Solid Foundation for Growth.
The new branding, logo design, and website have elevated Delaware Brick’s market position, supporting their reputation as a trusted provider in Delaware’s building materials industry. This cohesive online presence reinforces brand loyalty while attracting new clients, positioning Delaware Brick as a leader in their field.
