The Challenge: Unifying a Mission.
Located in Sewell, NJ, The Pincus Family Foundation serves a diverse array of causes, ranging from Creative & Performing Arts to Health & Wellness. While their work was impactful, they needed a digital presence that could effectively organize their multifaceted initiatives without overwhelming visitors. The goal was to transform their existing web presence into an engaging, cohesive platform that not only told their story but also clarified the grant application process and spotlight community partners.
The Solution: Strategic Design & Custom Development.
We partnered with the foundation to deliver a fully custom WordPress non-profit website design with a clean, intuitive layout to maximize user engagement and accessibility. Our strategy focused on three core pillars:
Immersive Storytelling.
Engagement begins the moment a user lands on the site. We implemented a seamless, looping background video series on the homepage to narrate the Foundation’s focal points visually.
Furthermore, to honor the legacy of the Founders, we designed and developed a custom Interactive Map that illustrates their travels, linking specific locations to related diary entries.
Visual Codification & Brand Extension.
To make the Foundation’s broad scope digestible, we implemented a color-coded design strategy. We assigned a distinct hue to each of their four “Areas of Interest” — Creative & Performing Arts, Education, Health & Wellness, and Play & Recreation.
This visual system was extended across the site, subtly guiding users through the different sectors of the Foundation’s important work.
Custom WordPress Architecture.
Managing data for numerous partners can be complex. We built a “Partner Spotlight” section leveraging WordPress Custom Post Types (CPT). This allows the Foundation’s team to manage all partner data within a single record—making additions, imports, and updates effortless while maintaining a consistent front-end layout.
The Result: Increased Engagement.
The new platform has successfully elevated the Pincus Family Foundation’s digital profile. The intuitive navigation and mobile-friendly design have removed barriers to entry for visitors, resulting in increased user engagement. By streamlining the donation portals and clarifying the mission through visual storytelling, the website now serves as a robust tool for ongoing growth and community support.
