- client Kleinbard
- role creative direction, web design
- agency Media Proper
Kleinbard needed their website redesigned with the goal of a facelift, and to improve the way their attorneys biography pages interfaced with relevant Areas of Practice and auxiliary content.
During the website redesign project, I was responsible for leading the creative direction and design process. Additionally, I handled the implementation of the final coding details for the presentation layer.
Instead of using video or a slider for the hero area, a static image with a sophisticated type treatment was utilized to reinforce the message that clients get the attention they deserve.
While creating the directory of the company’s attorneys, we structured the Custom Post Type so that attorneys could be assigned specific Areas of Practices and appear in relevant places throughout the site.
News, updates, articles, and announcements were designed as simple cards with a short excerpt. We added a filter to allow visitors to quickly find articles related to specific Practice Areas, and also the ability to tag relavant attorneys to appear with the post.
Following the completion of the project, Kleinbard was delivered a website with a polished aesthetic that seamlessly showcased their team of attorneys and pertinent areas of expertise.