• NASCAR, Tabasco Brand Pepper Sauce

  • role design, digital imaging, production
  • agency Hone Studio

Tabasco Brand Pepper Sauce marked its entry into the NASCAR Circuit on the occasion of NASCAR’s 50th Anniversary by creating a cookbook consisting of recipes submitted from drivers that included Tabasco Sauce in its ingredients list. My role included digital imaging, design, and print production.

cookbook design

Working directly with NASCAR and Tabasco, we designed and produced a ninety six page hardback cookbook published by Harper Collins.

NASCAR Cooks with Tabasco Cookbook

Part of my role included digital imaging, which involved retouching and editing both photographs supplied by NASCAR, and photos of the recipes that were captured in-house by photographer, Stephen Hone.

chapter divider

NASCAR Cooks Cookbook Design

I was also responsible for the design and production of the cookbook, making sure that the files supplied to the printer were press-ready, had accurate colors, proper pagination, and precise formatting.

internal spread

NASCAR Cooks Recipe Spread

Through my work on this project, I combined my skills in digital imaging, design, and pre-press production to create a cookbook that reflected the unique flavors of Tabasco and the spirit of NASCAR.

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