In the competitive legal market of Philadelphia, a firm’s digital presence is often the first point of contact for potential clients. Kleinbard LLC, a respected law firm with a deep history in Pennsylvania, required a complete Philadelphia law firm website redesign that would match their established reputation.
Responsibilities included leading the creative direction and front-end development to deliver a sophisticated, user-centric platform. The goal was twofold: modernize the visual brand to build immediate trust and engineer a robust WordPress backend that allowed for easy content management.
The Challenge: Balancing Tradition with Modern UX.
Legal web design requires a delicate balance. The site needed to communicate authority and professionalism without feeling outdated or stiff. Kleinbard’s previous site lacked the flexibility to showcase their growing team and diverse practice areas effectively. The core objectives included:
- Brand Elevation: Move beyond generic legal tropes to create a distinct visual identity.
- User Experience (UX): Streamline the navigation to help users find attorneys and practice areas instantly.
- Technical Performance: Ensure the site was mobile-responsive, fast-loading, and SEO-friendly.
Strategic Web Design Solutions.
1. Sophisticated Hero Strategy
We purposefully avoided the common “video background” trend, which can often slow down site speed and distract users. Instead, we utilized a high-impact static image paired with elegant, refined typography. This approach reinforces the message that Kleinbard clients receive focused, undivided attention, while simultaneously improving PageSpeed scores—a critical factor for SEO.
2. Custom WordPress Development for Attorney Directories
For a mid-to-large-size law firm, the ability to cross-reference attorneys with their specific expertise is vital. We engineered a Custom Post Type (CPT) solution within WordPress to handle the firm’s directory.
- Smart Filtering: Users can filter the directory by practice area, position, or name, reducing the number of clicks required to find the right counsel.
- Scalability: The firm’s internal team can easily add new associates or partners without touching a line of code.
- Dynamic Linking: Attorneys are automatically linked to their “Areas of Practice” and vice versa.
3. Content Marketing & Knowledge Sharing
To support Kleinbard’s content marketing efforts SEO strategy, we redesigned the “News & Insights” section.
- Card-Based Layout: Articles are displayed as clean, digestible cards with short excerpts to encourage click-throughs to read more.
- Contextual Tagging: We added functionality to tag relevant attorneys in blog posts. This means if a partner writes an article about Commercial Litigation, that article automatically appears on their bio page, positioning them as a thought leader.
The Result.
The Kleinbard LLC website redesign successfully transformed the firm’s online identity. The new platform is not just a digital brochure but a business tool that facilitates client connection.
- Mobile Optimization: A fully responsive design ensures the site performs flawlessly on smartphones and tablets, catering to the busy, on-the-go lifestyle of modern clients.
- Enhanced Brand Perception: A modern aesthetic that competes with top-tier national firms.
- Improved Engagement: Intuitive navigation and cross-linking increased time-on-site and reduced bounce rates.
Ready to Refine Your Firm’s Online Presence?
Does your law firm need a website redesign that builds trust and drives quality leads? Oldham Design specializes in crafting marketing collateral and brands for professional firms that convert. Let’s talk.
